Can salad dressing transform capitalism?
In this TED Talk, Alex Amouyel shares her unique perspective as President and CEO of Newman’s Own Foundation, a 100% for Purpose organization founded by legendary actor, race-car driver, and philanthropist, Paul Newman.
Why now?
We live in a world where a fortunate few get to choose what they do with their waking hours. When we have that choice, why not build organizations that maximize impact? We need different models to tackle the world’s greatest challenges, and 100% for Purpose organizations can show us the way.
What makes an organization 100% for Purpose™?
At it’s simplest, 100% of profits go towards a charitable or social impact cause. There are a lot of ways this can happen in practice, captured in the real life examples below.
100% for Purpose™ Champions
Meet the champions of our small-but -mighty group, working hard to turn profits into purpose.
Real stories of purpose
Latest
HBS: The Founder’s Final Act
Why Giving Away Your Company is the Ultimate Power Move
Patagonia’s “Work in Progress” Report 2025
PROFIT FOR GOOD: Building businesses that donate 100% of their profits to charity
TED Talk: 100% for Purpose
Newman’s Own invites more companies to donate 100% of their profits to charities
The competitive side of doing good
Billionaire no more: Patagonia founder gives away the company
Participation tiers
Interested in learning more about 100% for Purpose™?
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Get in touch: hello@100forpurpose.org